The Manifesto Design guide to all those social networks you hear about everywhere, but which all sound the same
On the face of it, social media may seem like one big, same-y pile of digital, so why bother? But the truth is that every social network offers something slightly different to your business. In this blog, we’re going to take a closer look at some of today’s social media giants to give you a brief, one-stop guide to what they offer and how you canuse them to enter your company in the digital marketing race.
Here at Manifesto Design we like to think of digital marketing as a jigsaw – and it’s one that we simply love solving. With a search engine optimised website, an eNewsletter template to forward new content to your mailing list and maybe an idea for your next pay-per-click campaign,your digital marketing strategy is well on its way to being established; you’ve got the frame of your jigsaw completed, maybe the bottom left corner of it, too. Good job! But does your jigsaw actually resemble anything yet? Currently, nobody looking at your unfinished puzzle can see what the finished picture will be as there is a piece missing. Social media may well be that vital last piece of your digital marketing jigsaw. When it clicks into place - hey presto, the picture becomes clear.In the case of social media, if you can slot it into place within your digital marketing strategy everything around it makes a lot more sense too.
Blogs are now an essential part of online marketing and reap numerous benefits for you, your website and your business. From SEO to branding, they are a great way to connect with your customers and of course, are one of the best forms of self-promotion. HOWEVER, there comes a time and a place when we all have to take a moment and realise that actually… it’s not all about you. *cries* Yes, blogs should let your customers know how amazing your product is or show what stunning properties you have available, but when it comes down to it - readers want to know more! This means that blogs should INFORM, add value and offer useful information. Your customers can thank you for it later (by buying your product) lol.