Tuesday the 7th of March the British Chamber of Commerce in Spain organised a seminar on digital marketing and communication. The business owners present gathered at the Marbella Golf and Country Club to hear the latest news regarding social media, reaching target audiences and data analytics. The main message at the Digital Marketing Seminar was to put yourself in the shoes of...

If you haven’t yet made any new year’s resolutions then we have one for you─it’s time to pay attention to your content marketing strategy! Many businesses fail when it comes to content marketing because they don’t understand its value or how it works, and therefore they don’t see the need to implement it or ignore it altogether, and then wonder why they are not generating leads,...

Content, and especially blogging, has been the leading Online Marketing tool for some time now, but with the new changes introduced by Google its importance will be greater than ever in 2017. A lot of people are still confused by SEO, SMM, CRO and online marketing in general. In the past, and today still in ‘offline marketing’, you advertise, create visibility for your brand,...

Last month we were very proud to have reached over 1,000 likes on Facebook, and the important part is that all of them were organic likes, as Manifesto Design has never paid for followers (i.e. bought likes). Why does this matter? Because whilst having 10,000 likes may well make your business look popular, it is important to remember the ‘social’ in social media. After all, social...

As social media experts in Marbella we believe it’s important to keep you updated on new developments and features such as the recently launched Facebook services, so that you can stay on top of the social media game! Last month our social media update blog took a look at the new Facebook messenger code. Today we wanted to make you aware of the new Facebook Services section that...

These past few years have seen social media grow drastically along with the sales of smartphones and tablets, which use applications. Apps like Instagram have created opportunities for many social media companies and we’ve even seen the creation of apps compatible only on smartphones or tablets. Although it would seem like a limiting move, some apps have blossomed wonderfully due...

It has been a busy few weeks in the world of social media, with a number of changes and updates being announced across all platforms. In case you missed any of them, we have put together a small guide of the most important updates that we think you should be aware of. (more…)

Social media marketing is ever changing; something that is trending today is likely to be forgotten about by the beginning of next week. Simply adding social media to your marketing strategy and giving it a budget is not enough—it is also important that you make the effort to understand the process! People’s preferences evolve over time and in order to make your social media...

The term Search Engine Optimisation (SEO) has been around for some time now. Most of us have heard of it, mastered it and dabbled in the art of SEO, but for those of you who are not entirely sure it is the highly competitive battle for driving traffic to your website. (more…)

Good content is ultimately one of the most important aspects of marketing for any business. Content marketing is not only a great way to engage with your customers but it allows you to show that you are an expert in your field, which in turn helps to gain respect and brand loyalty. Unfortunately it seems to be the one element that many companies have difficulty with. Writing...