We are easing out of our…third lockdown, was it? Anyway, we are starting to see a more normal way of life and people are outside again. Trends in real estate also show more people are buying property here, which means that the market in Marbella is growing. There are larger numbers of people to reach than there have been in a while. Are you taking advantage of that in your...

Hadi Krayem is a graduating senior student from the Marbella International University Centre whose educational background is Sales and Customer Service. During the summer of 2020, he created social media platforms for offline business owners in the beloved city of Kuwait. Overall, he was most excited to start working in an agency to step outside of his comfort zone and experience...

Here at Manifesto Design we are celebrating one year of the San Pedro Guide. The informative guide to the traditional town that neighbours Marbella, in the province of Málaga—and we are now being officially recognised by the San Pedro Town Hall as a source of information for the local English speaking community. The San Pedro Guide not only provides tons of information about the...

This autumn we were contracted to provide written content for the web pages of Bridge Help, a London-based firm that is a specialist in short-term bridging loans. The client provided a brief, along with a structure of the website and background information, but also relied on our ability to quickly grasp not only their business and the services they offer, but what they’re about as...

Newsletters are an extremely valuable marketing tool that help you maintain regular contact with your clients. But do you actually know why it is so important? And why newsletters should be sent out regularly and consistently? In this article we will help you understand the benefits of this marketing tool. Let’s start by explaining what a newsletter is – “a written report, issued...

We have already discussed in a previous blog the importance of social media and why you need it for your business. In this blog, we decided to look into a specific feature of Facebook—the Facebook check-ins and why this is so beneficial for your business. Facebook check-ins allow visitors to your place of business to ‘check-in’ on Facebook – meaning that their friends will...

Social media nowadays is everywhere, being used not only for personal purposes but also by businesses. Companies use social media to promote their products/brand, engage with their public, share updates and also just to stay connected with their customers and the outside world. But why is being active on social media so important , and more importantly, how do you make your...

Each year I’m invited to the annual Frankfurt conference organised by Grassroots Research and Allianz Global Investors, for whom Manifesto Design carries out international market research projects. The timing tends to schedule throughout the year, so I’ve seen Frankfurt in the spring, snow and summer – and this year it fell upon a warm end of August date. The annual schedule of...

On Thursday the 23rd of August, the Manifesto Design team were exclusively invited for the second time in three years to test drive a new Rolls-Royce car around Marbella, in association with long term business partner Callum Swan Realty. Beginning at the luxury property company’s office on Marbella’s Golden Mile was our director Michel Cruz and intern Eamonn Shiels, who eagerly...

“A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers,” (American Marketing Association) But what exactly does this mean? In this blog we will explain what branding actually means, how it works and the importance of branding for your business. A lot of people assume that branding is no...