Newsletters are an extremely valuable marketing tool that help you maintain regular contact with your clients. But do you actually know why it is so important? And why newsletters should be sent out regularly and consistently? In this article we will help you understand the benefits of this marketing tool. Let’s start by explaining what a newsletter is – “a written report, issued...

The Marbella Feria, or fair, pertains to an age-old European tradition that was once widespread across the continent. One of the countries that has continued to maintain this annual festivity is Spain, where every year the calendar is dotted with the annual feasts of everything from tiny hamlets and villages to large towns and cities. In the case of Marbella, the feria that takes...

For many, a move to Spain comes with the intention of leading a more relaxed lifestyle, yet most soon realise that work needs to be done and bills need to be paid – the same stresses and strains as always, albeit in a different environment.   With this in mind, ask yourself: when was the last time you got a good night’s sleep? A large proportion of the population suffers from...

The Senior Masters Cup at the Puente Romano Beach Resort and Spa on Marbella’s Golden Mile, is one of the highlights of many sporting events that take place each year on the Costa del Sol. Manifesto Design was delighted to be invited to the final, an exciting duel between tennis greats, legend John McEnroe and Spain’s own Carlos Moyá. After battling through two days of qualifiers...

Have you heard the term ‘Guerrilla Marketing’ and wondered if it was a technique that could work for your company? Originally coined in 1984 by marketer Jay Conrad Levinson in his book, ‘Guerrilla Marketing’, this was seen as a reaction from a jaded public who were tired of being marketed at and seen simply as consumers. The initial idea was to use unconventional methods to...

Almost two years ago, I bravely moved to Marbella not knowing where it would take me, but I was excited to explore the possibilities.  After scrolling through Facebook as you do, I stumbled across The Marbella Beauty Academy advertising its makeup course.  With little hesitation, I picked up the phone and contacted them. Could this be the beginning of my dream career of starting a...

It is fair to say that the ‘Millennials’ are essentially the focus of most marketing campaigns these days and the majority of these strategies will be heavily biased towards online marketing methods. This target demographic has grown up in the ‘online world’ and the likes of Email, Facebook, Twitter and Google are their norm. I don’t think many people really knew the huge potential...

Do you how how to set up a Facebook Campaign? Every day, more than a billion people are connected to Facebook. There are also 1.03 billion users on mobile devices. On average a user spends 50 minutes on social media every day. Moreover, 95% of social media marketers confirm that advertising on Facebook gives them a real ROI (return on investment). These statistics show us just how...

Internet has changed traditional marketing big time and if your business doesn’t keep up it gets left behind. The era of digital marketing is well and truly here and naturally Manifesto is determent to stay on top. For that reason we recently added Paul Lopez to our team. He is a true expert and professional when it comes to SEO (Search engine optimisation).These days SEO is a word...

Tuesday the 7th of March the British Chamber of Commerce in Spain organised a seminar on digital marketing and communication. The business owners present gathered at the Marbella Golf and Country Club to hear the latest news regarding social media, reaching target audiences and data analytics. The main message at the Digital Marketing Seminar was to put yourself in the shoes of...